Redemption expansion taps into VEGANUARY and dry january

Redemption launched its third, flagship London site on Monday 17th December 2018. The double-sided bar and restaurant is located across 15 Short's Gardens and Neal’s Yard in the cool Seven Dials district, close to Covent Garden. 
 
The menu, like that of the other sites in Notting Hill and Shoreditch, offers wholefood vegan gluten-free dishes that are low in natural unrefined sugars, created by co-founder and executive chef, Andrea Waters. The 45-cover restaurant is open for lunch and dinner with a different offering for both.  Additionally, the new flagship site showcases an elegant take-away section, offering a stunning array of nutritious dishes where guests can build their own Buddha Bowl from a range of seasonal vegetables, fruit, pulse-based salads, nuts, seeds and homemade dips.   Innovative new functional foods will also feature on the menu such as charcoal powder, pine pollen and medicinal mushrooms.
 
As well as Redemption’s delightful food offering, the world’s first alcohol-free cocktail bar offers a wide range of booze-less cocktails including: the pious pina colada; lychee and yuzu martini; frozen pineapple margarita and theRedemption Royale.There is also kombucha on tap and a selection of alcohol-free beers, wines and spirits. 
 
The flagship launch has been perfectly timed to coincide with Redemption’s busiest month of the year - January - when even the most stubborn meat eaters reach for the plants and the most enthusiastic drinkers take a month or so off booze.
 
Redemption launched at a time when the plant-based food trend was in its infancy in the London restaurant scene. Fast-forward from its first pop up in 2014 to now and there has been a huge shift in the appetite of diners towards plant-based menus:  a reported 360% increase in people eating a plant-based diet over the past 10 years.[1] Veganuary, a nationwide campaign to move to a plant-based diet and spread awareness, grew by 183% in 2018, with 168,542 people signing up to go vegan.[2]
 
Redemption’s alcohol-free offering has stayed true to its brand promise of ‘spoil yourself without spoiling yourself’ in a competitive market where alcohol sales are a known boost to many restaurant businesses.  27% of Britons say they are drinking more low- or no-alcohol drinks compared to a few years ago. This rises to 42% of consumers aged 18-24 and 45% of consumers aged 25-34. A sizeable 61% of Britons believe getting drunk is “uncool”.[3]This new wave spurred on by campaigns like Dry January, all further put Redemption at the leading edge of this new wave of conscious socialising.
 
Come and check it out as soon as you can!  


[1]Ipsos MORI survey 2016

[2]Veganuary

[3]ONS data 2017

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